While this is going to depend on your individual budget, there are lots of different high-quality pillows out there with lots of different prices. A high quality pillow can range from $80 to $200+. We think the Saatva Latex is a great option for a luxury pillow under $200, and if you’re on a tighter budget you can look at Layla and Brooklinen for a good value and high quality pillow.

Many bedding brands launch huge sales around federal holidays, so keep an eye out for deals around President’s Day, Memorial Day, and even Labor Day! You’ll also naturally find a ton of deals around Black Friday. Check out our sleep coupons and promo codes page year-round to stay up to date on the latest discounts.

In general, you should replace your old mattress every 1–2 years. However, the lifespan of your pillow largely depends on the materials used to make it! We suggest checking in with your pillows every six months to make sure they’re still supporting you properly.

Also, whenever you’re buying a new pillow, it’s important to take a look at its warranty, which can also give you a good idea of how long it should last.

The best pillow for neck pain is the one that promotes neutral spine alignment when you’re in your go-to sleeping position. Of course, this looks different for each position, but making sure that your head and neck are never craned out of alignment with your spine is the best way to alleviate neck pain. To find a pillow that can help with your specific neck pain, check out our roundup of the best pillows for neck pain.

Different fillings are going to result in different feelings. For example, down pillows like the Brooklinen Plush Down tend to be extremely soft. Memory foam pillows give you a good deal of contouring. And latex pillows like the Saatva Latex are usually responsive and cooling. It’s all about identifying your personal preferences, then making an informed purchase.

For a more expansive selection, you can always check out our roundup of the best soft pillows and best firm pillows.

It’s going to depend on your sleeping position. Check out our best pillow roundups to see our breakdown of what type of pillow might appeal to back sleepers, side sleepers, stomach sleepers, and combination sleepers. You should also consider what kind of feel you’re looking for — soft, firm, responsive, etc. From there, you can make an educated decision and ensure you’re getting the best possible sleep.